If you are writing articles to drive traffic to your blog, it won’t be effective unless you choose targeted keywords. Hunting for keywords is boring, but it’s also the most important part of SEO and it will determine whether your articles get found, or buried deep within search engine results.
Many people fly through the research part without planning and hope for the best. Don’t make that mistake. Keyword research is easy with the right tools and knowledge.
Here are some tips for choosing killer keywords to drive targeted traffic to your blog…
1. Are You Using Converting Keywords or Information Keywords?
If your goal is to sell products or make money from Adsense, stay away from information keywords. For example, a keyword like “crate training puppies” is an information keyword because the Web surfer is likely only looking for tips about crate training a puppy and will be less likely to buy a product.